Welcome to F’xa
Your feminist guide to AI bias

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F’xa can guide you through AI bias found in...

Search engines: How is bias embedded in search engines?

Recruitment: How does bias in hiring algorithms stifle workforce diversity?

Voice Assistants: How do voice technologies reinforce gender stereotypes?

F’xa is a feminist chatbot designed to teach people about AI bias and point them towards actions that can help reduce it. You might be wondering what makes a chatbot feminist. It’s a great question, and one that the Feminist Internet team thinks about a lot. F’xa is not ‘a feminist’ in the sense of it self-identifying with feminist politics or theory. However, it is a feminist technology because it was designed using the Feminist Internet’s Personal Intelligent Assistant standards, and Josie Young’s Feminist Chatbot Design Process.

These ethical guidelines help designers ensure they don’t knowingly or unknowingly perpetuate gender inequality when building chatbots. You’ll notice F’xa never says ‘I’. It’s challenging to avoid this little word when designing conversations, but F’xa’s designers did so in recognition of the complex emotional attachments people can form to bots that are designed to feel very human. Resources page? Thanks to all the researchers and artists out there working on AI bias! Here’s a selected list of resources that informed F’xa’s design.


The Accent Gap (2018), Drew Harwell, Washington Post

Voice is the next big platform, unless you have an accent (2017), Sonia Paul, Wired

Designing a Feminist Alexa: an experiment in conversation design (2019), Femininst Internet

Algorithms of Oppression (2018), Safiya Umoja Noble

Artificial Intelligence, a very short introduction (2018), Margaret Boden

Why AI could correct the gender imbalance right up to the boardroom (2019), Sharon Sutherland

Feminist Chatbot Design Process (2017), Josie Young

Feminist PIA Standards (2018), Feminist Internet

More Than Half of HR Managers Say Artificial Intelligence Will Become a Regular Part of HR in Next 5 Years (2017), Career Builder

The Bot Politic (2016), Jaqueline Feldman, New Yorker

The Digital Human podcast: Subservience (2018), BBC

60+ Mind-Blowing Search Engine Optimization Stats (2017) Danny Goodwin, Search Engine Journal



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